„… (e.g., Homer and Shakespeare).1.3. Purpose of narratives in advertisingIt is therefore not surprising …” „… Emotions on the Effectiveness of Narrative AdvertisingMARKETING · ZFP · Volume 44 · 4/2022 · p. 22–52 231.4 …” „… helpful for explaining the effectof emotional narratives in advertising.First, we do not contribute to the …”

„… Effectiveness of Narrative Advertising” MarieSpies and I present findings on the influence of thestrength of …” „… emotionality of narrative advertising (manip-ulated with the means of background music) on the atti-tude toward …”

„… theEffectiveness of Narrative AdvertisingVolume 444/20224. Quarter 2022C.H.BECK · Vahlen …” „… Fly: The Effect of Strength of Emotions on theEffectiveness of Narrative AdvertisingBy Marie Spies and …”

„… Das aktuelle Stichwort Akteure und Prozesse im Real-Time-Advertising Im Real-Time-Advertising (RTA …” „… : Onlinewerbung, Bannerwerbung, Traditioneller Mediahandel, Real-Time-Advertising, Ad-Exchanges Der Mediahandel in …” „… Webseitenbetreibern werden im Real-Time-Advertising (RTA) individuelle Werbeeinblendungen in Echtzeit verkauft. Im …”

„… Ungewissheit Dr. Frank Hustert, Hagen 42 Das aktuelle Stichwort Akteure und Prozesse im Real-Time-Advertising …”

„… general attitude toward eroticism in advertisingHigh general attitude toward eroticism in advertisingLow …” „… toward eroticism in advertisingTastefully done, there is nothing wrong with using sexy ads. In general, I …” „… general attitude toward eroticism in advertisingHigh general attitude toward eroticism in …”

„… receiveinformation about both actual offers and offer generationefforts (e.g., through advertising). We use the term …”

„… advertising. Ofcourse, there are notable exceptions: Leigh and Summers(2002) affirm that nonverbal cues …”

„… . (1996): Observations: Elves makegod Cookies: Creating likeable Spokes-Character Advertising,in: Journal …” „… ): Issues Concerning the Effects of Advertising on Children, in: International Journal of Advertising,Vol …” „… Nostalgia in Advertising Text: The Fin de Sie`cle Effect, in: Journal of Advertising,Vol. 21, No. 4, pp …”

„… Word of Mouth, in: Journal of Advertising Research, Vol. 8, Nr. 3, pp. 19–22.Bagozzi, R. P./Yi, Y …” „… , D./Newall, J. (1978): Advertising Threshold andWearout, in: European Journal of Marketing, Vol. 12, No. 5 …” „… .Dichter, E. (1966): How Word-of-Mouth Advertising Works, in:Harvard Business Review, Vol. 44, No. 6, pp …”

„… Advertising Research, Vol. 11, No. 4, pp. 27–35.SummaryThere has been a recent trend of Germanshoppers to …”

„… , pp. 21–27.Krishnan, T. V./Jain, D. C. (2006): Optimal Dynamic AdvertisingPolicy for New Products …” „… Dynamic Model of the Advertising-PriceSensitivity Relationship for Heterogeneous Consumers Sensitivity …” „… , Werbung undUnterhaltung im Sinne eines Advertainments zu kombinieren (Neologismus aus Advertising und …”

„… targeted at children, including productplacement, sponsorship, event marketing and internet advertising …”

„… .Avery, R. J./Ferraro, R. (2000): Verisimilitude or Advertising?Brand Appearances on Prime-Time …” „… : Journal of AdvertisingResearch, Vol. 45, No. 1, pp. 73–92.Grohs/Reisinger/Wolfsteiner/Haas, At What Age …” „… placement, sponsorship, event marketing and internet advertising. This study investigates how well …”

„… .Stern, B. (1992): Historical and Personal Nostalgia in AdvertisingText: The Fin de Sie`cle Effect, in …” „… curves and technical attributesupdated. In its advertising campaign, Citroe¨n’s DS3 usestwo universal …” „… . Advertising campaigns can focus on the history, values, products and emblematic figures of each generation …”

„… Advertising, Communication , Marketing, and Public Relations,1997–2010, in: Journalism & Mass Communication …”