„… Trading-down 80 Trading-up 80 Transaktionale Beziehungen 653 Transaktionsform 655 Transaktionskostentheorie 80 …” „… E-Procurement 656 Erlebnisorientierung 171 Erlebnisstrategie 169, 172 Event 521 Every Day Low Price 480, 481 …” „… Sales-Promotion 523 Same-Day-Delivery 590 SB-Warenhaus 100, 101 Scanning 616 Schlüsselartikel 488 …”

„… . Aufwertung: In dieser Phase erfolgt ein Trading-up, z.B. erfolgt eine Qualitätssteigerung der Sortimente …” „… : Evolutionsmuster der Betriebstypen Entwicklungsrichtung Up Down Veränderung der Preispolitik Trading-up …” „… Trading-down Beibehaltung der Preispolitik High-level-trading Low-level-trading Quelle: i.A.a. Köhler 1990, S …”

„… .; Skiera, B.; Cornelissen, M. (2015): What makes deal-of-the-day promotions really effective? The interplay …” „… . Huff, D.L. (1964): Defining and Estimating a Trading Area, in: Journal of Marketing, 28. Jg., Nr. 3, S …” „… Relevant Information from Multi-Day GPS Tracers for Retail Planning and Management Using Data Fusion and …”

„… in trading area have a significant negative effect on proportion of customers at a focal store who …”

„… auf Grund des Trading-up Hard-Discounter zunehmend zu Supermärkten (Vollsortimentern) werden. Dies ist …” „… . mit dem o.g. Trading-up einher und mit der Vielzahl der Standorte und damit der schnellen …”

„… are found trading up and payingmore for products and services that offer greater individually …” „… refers to this phenomenon of more and moreconsumers trading up as ”democratisation of luxury” orthe …” „… products and brands are oftentimes“not every day ordinary things but used every day” (Susan, 26, Austria …”

„… Elfriede PenzWhile companies generate a substantial partof their revenues from trading within regionsrather …” „… in today’s world company revenues are generated predominantly from trading within regions ratherthan …” „… ]. Regionalization has been a partof every-day life not only for corporations with the Common Market as a large …”

„… Database-Marketing 183 Dauerniedrigpreis 25, 98 Day After Recall 175 Deckungsbeitrag 103 Desk-Research 53 …” „… 72 Timing 73 Tonalität 165 Tracking 175 Trade-Marketing 7 Trading down 26 Trading up 25, 91, 144 …”

„… industry, 1830-1980, Cambridge 1994. 7 James B. Jeffreys, Retail trading in Britain, 1850-1950, Cambridge …” „… in integrating Britain’s internal market and its wider international trading system.20 From this …” „… trading were reflected in the reports of a salesman from one of Dundee’s jute manufacturers during 1948 …”

„… very limited in Europe, for instance, ranging from a few hours a day in France to none in Scandinavian …” „… strong online brand recognition, provide good customer service, and are open 24 hours a day, seven days a …” „… continue 24 hours a day through a relay of contractors working in different time zones.PriceThe Internet …”

„… the tradition that says you will see a golden pig if you do not eat the whole Christmas day. Second …” „… day-in-day-out basis.Evaluating Channel Member PerformanceThe evaluation of channel member performance is …” „… together to add additional customer services and marketing campaigns.In addition to trading relationships …”

„… in terms of size, price and capacity.When new features are added trading up may occur, with customers …” „… draws together some of the points raised by critics (Day and Wensley, 1983; Jobber, 2010)The assumption …”