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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 40 (2018) Issue 4 ISSN Online: 0344-1369

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Maximilian Stieler, Claas Christian Germelmann Actor Engagement Practices and Triadic Value Co-creation in the Team Sports Ecosystem S. 30-43

„… (Vargo and Lusch 2010). That is, a fan in the US who is blogging on Premier League’s match day and is …”

doi.org/10.15358/0344-1369-2018-4

Arnd Florack, Martin Scarabis, Ernst Primosch - Psychologie der Markenführung

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Arnd Florack (ed.), Martin Scarabis (ed.), Ernst Primosch (ed.)

Psychologie der Markenführung

2007

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Karsten Kilian 17 Erlebnismarketing und Markenerlebnisse S. 354-388

doi.org/10.15358/9783800643011

Werner Busch - Die Künstleranekdote 1760–1960

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Werner Busch

Die Künstleranekdote 1760–1960

2020

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Anhang S. 263-304

„… , Anekdotomanie. Blogging, heute und vor zweihundertfünfzig Jahren, in: Klenner / Raulff, op. cit. (Anm. 1), S …”

doi.org/10.17104/9783406758270

Heribert Gierl, Andrea Gröppel-Klein, Lutz Hildebrandt, Hans Mühlbacher, Henrik Sattler, Udo Wagner, Joachim Zentes - Marketing ZFP

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Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 34 (2012) Issue 2 ISSN Online: 0344-1369

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Alexander Himme, Leonie Zuhorn Brand Extension versus Co-Branding: Welche Strategie verspricht den größeren Erfolg? S. 140-162

doi.org/10.15358/0344-1369-2012-2

Robindro Ullah, Michael Witt - Praxishandbuch Recruiting

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Robindro Ullah, Michael Witt

Praxishandbuch Recruiting

2018

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4 Social Recruiting S. 235-308

doi.org/10.34156/9783791041629

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