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Marketing ZFP

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MAR Volume 45 (2023) Issue 2 ISSN Online: 0344-1369

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Mohamed Souka, Markus Rump, Michael Löffler, Reinhold Decker Enhancing Internal Branding Outcomes through Customer Experience Management: New Empirical Insights from the Automotive Industry S. 22-34

„… . Soffer, & J. Zdravkovic (Eds.), Enterprise,Business-Process and Information Systems Modelling …” „… structuralequation modelling. Journal of the Academy of Marketing Sci-ence, 43(1), 115–135.Heskett, J. L., Jones, T …”

Nicola E. Stokburger-Sauer, Verena Hofmann, Heike Hebborn, Anna Teresa Wanisch Effects of COVID-19 onWell-Being and Customer Loyalty: A Life Event Perspective S. 35-48

„… using structural equation modelling(SEM).CFA results show that all factor loadings are …”

Lennart Pape, Ingo Höhn, Kyle Bunds, Joerg Koenigstorfer The Role of Organizational Values for Sustainable Development: The Case of Forest Green Rovers and the Promotion of Plant-based Diets S. 49-66

„… . https://www.nrdc.org/sites/default/files/game-day-food-report.pdfHoe, S. L. (2008). Issues and procedures in adopting structuralequation modelling technique. Journal …” „… und Modellvorstellungen der kulturverglei-chenden KonsumentenforschungGrundzüge der …”

doi.org/10.15358/0344-1369-2023-2