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Vladimir L. Kvint - Konzepte der Strategie

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Vladimir L. Kvint

Konzepte der Strategie

2021

Treffer in den folgenden Teilen:

Funktionen strategischer Führung S. 97-112

„… innovativer Errungenschaften konzentrieren. Short Version of The Concept of Strategizing Strategy is the …” „… faithfully. Strategy is wisdom with a defined vector to success and with an assessment of resource …” „… trends. Strategic Management System: A managerial process of strategy formulation, implementation and …”

Die wichtigsten Bücher und Monographien von V.L. Kvint S. 113-116

„… strategische Führung SPG.: SPBGUP, 2010. Strategy for the Global Market: Theory and Practical Applications …”

doi.org/10.24053/9783739881058

Svend Hollensen, Marc Oliver Opresnik - Marketing

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Svend Hollensen, Marc Oliver Opresnik

Marketing

2010

Treffer in den folgenden Teilen:

3.1 Strategic Marketing Planning S. 123-149

„… objectives and a forecast of expected profit based on past performance and following existing strategy.In the …” „… projection (e.g. required profits)Reference projection (following existing strategy)PLANNING GAPTime …” „… penetrationObjective (target projection)Forecast (following existing strategy)Gap to be filledTimeSource: Adapted from …”

4.2 Pricing Decisions S. 226-248

„… to pay and the costs associated with the strategy.A company using value-based pricing must find out …” „… implications for the manufacturer, the middleman and the end-customer. Pricing strategy is of great importance …” „… include the firm’s marketing objectives, marketing mix strategy, costs and organisational …”

3.2 Market Segmentation, Targeting and Positioning S. 149-180

„… important to how we develop a marketing strategy.Actionable• : Effective programs can be designed for …” „… deciding on a differentiated marketing strategy.Concentrated Marketing • A third market-coverage strategy …” „… Positioning StrategyThe final stages of the STP-process involve the development of positioning strategies …”

5.1 Organizing and Implementing the Marketing Plan S. 358-388

„… perception of value as determinants • for development of the CRM strategy.explain how Customer Lifetime Value …” „… , must realize how each individual job assists in implementing the marketing strategy.Under the internal …” „… responsible for implementing the marketing strategy.The Internal Marketing ProcessIn the case of service …”

1.5 Relationship Marketing as an Integrative Management Approach S. 31-36

„… justify a relational approach, then they should retain or re-adopt a transactional strategy.We suggest …” „… . As Grönroos (1997, p. 408) suggests, ‘the main thing is … not whether a relational strategy is …” „… relational strategy or a traditional strategy.’ The implication is that, if enterprises cannot economically …”

1.6 Fundamentals of Marketing Planning S. 36-48

„… their implementation, and ultimately lead to better strategy-implementation.Plans must be specific to …” „… products in a way that is meaningful to customers.Step 5: Strategic Market Plan (Marketing Strategy)At this …” „… (Kotler, 1997). A more adequate interpretation is that RM is not an appropriate strategy for all customers …”

Titelei/Inhaltsverzeichnis S. 1-14

„… Strategy & Portfolio, Shell Int. Petroleum Co. Ltd.) „This is an exciting textbook that provides a concise …” „… knowledge to help keep customers for life.Relationship marketing reflects a strategy and process that …” „… Planning Process (Chapter 2)• Phase 2: Strategy formulation in the Marketing Planning Process (Chapter 3 …”

4.1 Product and Service Decisions S. 185-226

„… screeningConcept and development testingMarketing strategyBusiness analysisProduct developmentTest …” „… long-run sales, profit goals, and marketing mix strategy.Business analysis • Business analysis involves a …” „… has been overall market leadership.4.1.7 Branding StrategyBranding is the process by which companies …”

Case 3: Royal Copenhagen A/S S. 180-185

„… 3. Strategy Formulation in the Marketing Planning Process166Case 3Royal Copenhagen A/SEstablishing …” „… Royal Copenhagen in Thailand and at the Kapitel_3.indd 167 03.08.2010 12:48:05 Uhr3. Strategy …” „… possible for Royal Copenhagen A/S to introduce a global product strategy?3. Why has Royal Copenhagen A/S …”

5.4 Developing and Managing Customer Relationships S. 420-445

„… through the GAM strategy.The Power-Balance in GAM: The Supplier-Customer FitThe key strategic questions …” „… ‘derived’ growth in sales volume/profit due to the GAM strategy.Structural issues/problems:• there are a …” „… time-consuming issues relative to embarking on a new organisational strategy.Step-by-Step Implementation Plan for …”

1.4 Relationship Drivers S. 28-31

„… justify a relational approach, then they should retain or re-adopt a transactional strategy.We suggest …” „… the concept of ‘driver’ toward relational strategy was already introduced and discussed, such as high …” „… suggest that the ability to listen carefully to the customer is at the heart of any successful strategy to …”

2.1 Assessing the Internal Marketing Situation S. 57-75

„… manage the implementation of strategy.Functional capabilities• lie in the execution of functional tasks …” „… strategyMarket driven Market driving General Company responds to acts within the framework and constraints of …” „… company’s strategy.The rate of technological and market change nowadays is so swift and products so …”

Index S. 461-464

„… marketing 157Differentiation focus 122Differentiation strategy 121Direct marketing 5Dissolution 11 …” „… management VMarketing metrics 381Marketing opportunity 85Marketing strategy continuum 17Market …” „… Positioning strategy 158Potential offer 58Power distance 66Pressure groups 74Price differentiation 60 …”

4.3 Distribution Decisions S. 248-286

„… let them do • what they are doing best: Implementing the local marketing strategy.Intermediate …” „… 20 10 0 Defensive entrenchmentStrategic retreatSelective strategyOffensive …” „… of the IntermediaryThe most essential question a company has to ask when deciding channel strategy is …”

Case 4: Heinrich Deichmann GmbH S. 344-358

„… perception of value as determinants • for development of the CRM strategy.explain how Customer Lifetime Value …” „… overall strategy is to expand its shoe business by answering all consumer demands offering quality shoes …” „… International Marketing, vol. 5, no. 4, pp. 11-28Baker, M. and Hart, S. (1999) Product Strategy and Management …”

5.2 Budgeting and Control S. 388-401

„… 5.11).Marketing StrategyMarketing strategy and its elements play a vital role as input variables for …” „… . What are the main problems associated with the links between international marketing strategy and …” „… managers advance is a matter of strategy. The question is, what type of expenditure has a greater influence …”

4.4 Communication Decisions S. 286-344

„… . 4.4.3.2 Developing an Advertising StrategyWe now examine the different steps in developing an effective …” „… approachMessage decisions(creative strategy)ß Unique sellingproposition (USP)ß Standardization versus …” „… Testing finished ad: recall, competitor testingß Sales impact: experimentsMarketing strategyUnderstand and …”

Case 1: Nordex AG S. 48-57

„… ) Partnering as a Focused Market Strategy, California Management Review, Spring, pp. 95-113Bagozzi, R. P. (1974 …” „… , International Journal of Bank Marketing, 17 (1), pp. 36-43Day, G. S. (1999) Market Driving Strategy: Process for …” „… , Management Decisions, 32, pp. 4-20Grönroos, C. (1995) Relationship marketing: the strategy continuum, Journal …”

2.6 SWOT Analysis S. 96-110

„… a strategy that capitalizes on a company’s strengths, minimizes any weaknesses, exploits emerging …” „… threats. This is most definitely a protective strategy, to minimize an organisation’s internal weaknesses …” „… are, or may become, significant for planning a tailored target marketing strategy. Having defined …”

Case 5: Alfred Ritter GmbH S. 445-460

„… with the healthy filling were presented as a nutritious food that helped people stay fit.The strategy …” „… chocolate annually, beginning in fall 2003. Finally, the company abandoned the ‘mono-marketing’ strategy and …” „… claims. But this strategy has not been particularly successful and some companies are now focusing on the …”

1.3 Relationship Economics S. 22-28

„… false. A paramount objective behind companies adopting an integrative relational strategy must, at least …” „… marketing strategy’ included, in addition to acquiring completely new customers, attempting to attract …” „… strategy a company should consequently project the value of individual customers over time rather than …”

About the Authors S. 460-461

„… Global Coordinator Project Planning in Strategy & Portfolio for Shell International Shell International …” „… variables 144Differentiated marketing 157Differentiation focus 122Differentiation strategy 121Direct …”

2.2 Assessing the External Marketing Situation S. 75-88

„… time-base competition are low-cost variety and fast reaction time. Companies using this strategy give …” „… , time-based competition is a customer-focused strategy. Promptness and variety are the means by which a …” „… particularly recommended purchasing policy. The core of this strategy is to avoid becoming too integrated with …”

Case 2: BMW Motorcycles S. 110-123

„… . and Piercy, N. (2004) Marketing Strategy and Competitive Positioning, 3rd. ed., Financial …” „… strategy in the market-focused business, Journal of Market-Focused Management, Vol. 1, pp. 159-74Stalk …” „… organi-• sation3. Strategy Formulation in the Marketing Planning ProcessKapitel_3.indd 109 03.08.2010 …”

5.3 Ethical, Social and Environmental Aspects of Marketing Planning S. 401-420

„… for colours, they take into account if it will look good even after 10 years.Miele says the strategy …” „… , recycling and non-wasteful packaging and pollution control. Marketers’ response strategy can be summarized …” „… to be tied straight to strategy. Many companies have established a corporate strategy of …”

1.1 The Evolution of Relationship Marketing S. 15-21

„… infrastructural stakeholders into a firm’s marketing strategy and activities (McKenna, 1991; Shani and Chalasani …”

doi.org/10.15358/9783800648702

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Controlling

Alle Ausgaben: Controlling

CON Jahrgang 12 (2000) Heft 1 ISSN Online: 0935-0381

Treffer in den folgenden Teilen:

David P. Norton, Florian Kappler Balanced Scorecard Best Practices S. 15-22

„… log ica l focus fo r a perfo rmance managemen t prog ra m is strategy Th is paper g ives a n …” „… management proeess inclu des eommunieation of the strategy, alig nment of the organization, the exeeution …” „… of strategy and the strategie feedbaek proeess (see Figure 1 ) . Worldwide the Balaneed Seoreeard …”

Frank Schindera, Marc-Armond Höhner Mehrdimensionale Navigation S. 37-44

„… SAP i s exp la i ned . Keywords • ßa la nced Scoreco rd • Edp-su pport • EQA • Strategy imp …” „… strategy, in: Long Range Planning, 30. Jg. ( 1 997), 2, S. 242-253 . Ecc/es, R. , The Performance …” „… , R./Norton, D. , The Balanced Score card. Translating Strategy into Action, Bo ston 1 996. Kotter, 1 …”

Wolfgang Berens, Martin Karlowitsch, Marlin Mertes Die Balanced Scorecard als Controllinginstrument in Non-Profit-Organisationen S. 23-28

„… . ( 1 996b), The Ba lanced Scorecard : translating strategy into action, Boston/ Mass. 1 996. Kaplan …”

doi.org/10.15358/0935-0381-2000-1

Hans Corsten, Martina Corsten, Gordon Müller-Seitz - Grundlagen des strategischen Managements

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Hans Corsten, Martina Corsten, Gordon Müller-Seitz

Grundlagen des strategischen Managements

Reihe: Vahlen kompakt

Band 2023

Treffer in den folgenden Teilen:

4 Aktuelle Entwicklungen in Strategieforschung und -praxis S. 287-318

„… zu erörtern,• …die Analyseebenen des Strategy-as-Practice-Ansatzes darzulegen,• …offene …” „… Praktiken orientierte Forschung, die unter dem Begriff Strategy-as-Practice Eingang in die Literatur …” „… ) eine auf dem Strategy-as-Practice-Gedankengut aufbauenden Sichtweise vorgestellt. Die …”

Literaturverzeichnis S. 319-348

„… .; Dobusch, L.: Making an Impression Through Openness. How Open Strategy-Making Practices Change in the …” „… Unternehmungsstrategie, Frankfurt a. M. 1974Heracleous, L.; Gößwein, J.; Beaudette, P.: Open Strategy-Making at the …” „… (2008), No. 4, S. 621–650Jarzabkowski, P.; Spee, A.: Strategy‐as‐Practice. A Review and Future …”

Stichwortverzeichnis S. 349-356

„… Business-Model-Canvas-Modell 253, 255Business strategy 10CCafeteria-Modell 269Cash cow 200, 202Chancen-/Risikoprofil 89 …” „… Corporate – parenting 213 – strategy 10Cost structure 254Coupled-Prozess 252Crescive model 274 …” „… – informationsanalyse 114 – informationskooperation 124 – warnsystem 147Führungsmodell 273Functional area strategy …”

Titelei/Inhaltsverzeichnis

„… Strategy-as-Practice …” „… . . . . . . . . . . . . . . . . . . . . . . . . . 222Abb. 90: Generische Strategy map …” „… Subdimensionen von Open Strategy 295Tab. 35: Multiperspektivische Annäherung an eine Konzeptualisierung des …”

1 Grundlegungen S. 1-80

„… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 651 Grundlegungen2“Thus, what is of supreme importance in war is to attack the enemy’s strategy.”Sun …” „… Strategy-as-Practice-Forschungsrichtung (vgl. z. B. Tsoukas 2018; Whittington 2006) thematisiert vorrangig das Zustandekommen von …” „… strategy that is guaranteed to fail is not taking risks.”Mark Zuckerberg (zitiert nach Telegraph 2017)Es …”

3 Phasen der Strategieentwicklung S. 181-286

„… Veränderung der momentan verfolgten Strategie (No change strate-gy) vorgenommen wird (vgl. Abbildung 76).Durch …” „… Strategiebeschreibung schlagen Kaplan/Norton (2001a, S. 10 ff.) die Strategy map vor, mit der eine Verbindung zwischen …” „… Strategieent-wicklung und -umsetzung geschaffen werden soll. Einer solchen Strategy map liegen die folgenden fünf …”

2 Analyse der Unternehmung und ihrer Umwelt S. 81-180

doi.org/10.15358/9783800670185

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zfo

Alle Ausgaben: zfo

zfo Jahrgang 91 (2022) Heft 2 ISSN Online: 0722-7485

Treffer in den folgenden Teilen:

Josef A. Fischer, Hendrik Hüttermann, Tom Siebenaler Culture-Strategy-Adaptiveness Framework S. 79-85

„… adaptiveness in teams is particularly fostered through the combination of culture- and strategy-related factors …” „… 79 CULTURE-STRATEGY-ADAPTIVENESS FRAMEWORK SCHWERPUNKT zfo 02/2022Culture-Strategy …” „… . Mit dem Culture-Strategy-Adaptiveness Framework stellen wir ein Modell vor, das diese Erfolgsfaktoren …”

INHALT S. 68-69

„… . Das Stuttgarter Führungsmodell bietet Orientierung.79 Culture-Strategy-Adaptiveness FrameworkModell …”

Roman Stoi Kontextorientierte Führung und Organisation S. 70-78

„… ; Courtney, H./Kirkland, J./Viguerie, P.: Strategy Under Uncertainty. In: Harvard Business Review, 75. Jg …”

Nicole Bischof, Sibylle Olbert-Bock, Rosella Toscano-Ruffilli Frauen in Top-Level-Positionen von Schweizer Unternehmen S. 90-97

„… essential for a balanced and successful business strategy. We conducted a study on the appointment process …”

Sebastian Losekam, Lidija Lipovac Employer Branding für die Generationen Y und Z S. 116-124

„… while designing an Employer Branding strategy and Employer Value Proposition.124 zfo 02/2022LEADERSHIP …”

doi.org/10.34156/0722-7485-2022-2

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