„… Conference of the American Academy of Advertising,Gainesville: American Academy of Advertising, S. 162–179 …” „… Framework, in: Journal of Interactive Advertising,Vol. 1, No. 2, S. 581–592.Macias, W. (2000): The Effect of …” „… Attitudes, in: Journal of Advertising, Vol. 26,No. 3, S. 33–44.Babin, L. A./Burns, A.C./Biswas, A. (1992): A …”

„… ’ Understandings of Organizational Sponsorship of Advocacy Advertising, in: Journal of Advertising,Vol. 25, No. 2 …” „… Leaders, in: Journal of Advertising Research, Vol. 16,No. 4, pp. 21–27.Backhaus, K./Erichson, B./Plinke, W …” „… deutscherSprache, Wien u. a.Batra, R./Myers, J. G./Aaker, D. A. (1996): Advertising Management, 5. Ed., Upper …”

„… : heribert.gierl@wiwi.uniaugsburg.de. Symmetry and Likeability: Prior Research and Transfer to the Field of Advertising By Heribert …” „… advertising in the past decades, we found that the frequency of the use of symmetry in ads has decreased. We …” „… , packaging design, and designs used to create advertising. Symmetry/asymmetry is among the most important …”

„… Likeability: Prior Research and Transfer to the Field of Advertising Dirk Fischer and Sandra Praxmarer-Carus …” „… Advertising By Heribert Gierl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 What …”

„… the Field of Advertising,” Heribert Gierl focuses on the effect of symmetry on likeability. First, he …”

„… . International Journal of Advertising, 32(2), 255–280. Zollo, L., Filieri, R., Rialti, R., & Yoon, S. (2020 …”

„… Web”, in: Journal of AdvertisingResearch, Vol. 41, No. 4, pp. 71–81.Gerrig, R.J. (1993): Experiencing …” „… service type onservice advertising perceptions, in: Journal of Advertising,Vol. 31, No. 2, pp. 17–34.Stern …” „… placement – Implications for publicpolicy and advertisers, in: International Journal of Advertising,Vol. 28 …”

„… ): Trustmarks, Objective-SourceRatings, and Implied Investments in Advertising: InvestigatingOnline Trust and …” „… , M. C./Keller, K. L. (2003): Brand Familiarity and Advertising Repetition Effects, in: Journal of …” „… ): Audience Involvement inAdvertising: Four Levels, in: Journal of Consumer Research,Vol. 11, No. 1, pp …”

„… features to advertising or distribution channels can lead to placebo effects, too. The present study …” „… , such as packaging, distributionchannels, and advertising messages. Research might alsofocus on …”

„… : International Journal of Internet Marketingand Advertising, Vol. 1, No. 4, pp. 431–449.Koh, J./Kim, D. (2004 …”

„… advertisements contain incomplete product images and words. We presume that advertising practices use …” „… incompleteness of images and verbal information is adopted in advertising. To provide examples, we can refer to …” „… advertising has many different meanings. One stream of research investigates the kind of information consumers …”

„… success in avatar-based interactive advertising (Jin and Bolebruch 2009). In line with this view, we …” „… the deaf community in advertising, Farache (2019) revealed that deaf people would definitively buy …” „… products from brands that truly target them (e.g., by framing advertising appropriately). In terms of …”

„… recognize that an incomplete advertisement has been chosen to emphasize the advertising message or to create …”

„… social media advertising, which in recent years continued to grow with worldwide projected spendings of …” „… electronic advertising, reinforce beauty ideals by showing idealized images of the female and male body. We …” „… Media Advertising. Retrieved 2020-09-24 from https://www.statista.com/outlook/220/100 …”

„… 1974 und 1989 von der National Advertising Division (NAD) der US-amerikanischen Fernsehgesellschaften …” „… (,,Information Content in Television Advertising: A Replication and Extension", S. 36-46) eine Wiederholung …” „… Women's Responses to Advertising", S. 57-64) diskutiert L.J. laffe die möglichen Veränderun gen in der …”

„… ein Baustein von Compu ter Aided Advertising System. Computer Aided Adver tising System, das am …” „… (Kroeber-Riel, 1 992; Esch!Mu.ffler, 1989b, S. 1 50) [5] . Computer Aided Advertising System besteht aus folgen …” „… von Werbung (Beurtei lungssystem) umfaßt Computer Aided Advertising System noch ein Such system zur …”

„… , voraussichtliches Erscheinen 1992. Milgrom, P.; Roberts, J. ( 1986) : Price and Advertising Signals of Product …” „… ): Advertising as Information, in: The Journal of Political Economy, Vol. 82 (1974), S. 729-754. Nelson, P …” „… . ( 1978): Advertising as Information Once More, in: D.G. Tuerck, (Ed.): Issues in Advertising: The …”

„… ) Comparative Advertising in the United States and in Austria: A study with Special Rcference to Termi …”