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MedienWirtschaft

Browse Volumes: MedienWirtschaft

MW Volume 16 (2019) Issue 4

Partial access

doi.org/10.15358/1613-0669-2019-4
ISSN: 1613-0669
ISSN online: 1613-0669
New Business Verlag, Hamburg New Business Verlag, Hamburg

Zusammenfassung

MedienWirtschaft - Zeitschrift für Medienmanagement und Medienökonomie

Chapter Expand | CollapseAuthorsPage
1–2 Titelei 1–2
3–3 EDITORIAL 3–3
4–5 Inhalt 4–5
6–62 INNOVATION IN DER MEDIENPRODUKTION UND MEDIENDISTRIBUTION 6–62
- 6–7 Vorwort Christian Zabel, Christian-Mathias Wellbrock Christian Zabel, Christian-Mathias Wellbrock 6–7
- 8–21 Verdrängen Google, Facebook & Co. die Medien?Innovationspotenziale der Medienindustrie im digitalen Transformationsprozess: Eine Conjoint-Analyse Hardy Gundlach, Ulrich Hofmann Hardy Gundlach, Ulrich Hofmann 8–21
- 22–31 Die Zukunft – eine Frage von Zeit UND Ort: Mobiler Journalismus und lokalisierte Nachrichten Annika Ehlers, Harald Rau Annika Ehlers, Harald Rau 22–31
- 32–40 Aufschlagen, blättern, lesen – really just ONE click away? Analyse der Herausforderungen digitaler Umsetzungs- und Distributionsstrategien deutscher Fachmagazine Sibylle Kunz, Sven Pagel, Svenja Hagenhoff Sibylle Kunz, Sven Pagel, Svenja Hagenhoff 32–40
- 41–49 Kundenbindung, Exklusivität, Markenerleben! Aufbau von Kunden-Clubs als neues Geschäftsmodell für Zeitungsverlage? Miriam Goetz Miriam Goetz 41–49
- 50–62 AI Media Technology Landscape Systematisierungsinstrument für den Einsatz von KI in Medienunternehmen Marcel Hauck, Sven Pagel Marcel Hauck, Sven Pagel 50–62
63–68 SERVICE 63–68

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