Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369_2014_2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 36 (2014) Heft 2

Kein Zugriff

doi.org/10.15358/0344-1369_2014_2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–66 Titelei/Inhaltsverzeichnis 1–66
67–68 Editorial 67–68
69–162 Abhandlungen 69–162
- 69–81 Space Utilisation and Retail Store Image: How the Arrangement of Organic Foods Impacts on the Overall Image of Retail Stores Andrea Groeppel-Klein, Friederike Kamm Andrea Groeppel-Klein, Friederike Kamm 69–81
- 82–95 Success Factors of Private Label Extensions Thomas Foscht, Marion Brandstaetter Thomas Foscht, Marion Brandstaetter 82–95
- 96–106 Shopping with a Smartphone: A French-Japanese Perspective Gérard Cliquet, Karine Picot-Coupey, Elodie Huré, Marie-Christine Gahinet Gérard Cliquet, Karine Picot-Coupey, Elodie Huré, Marie-Christine Gahinet 96–106
- 107–118 Establishment of Online Shops by SME Retailers and Wholesalers - A Rational Decision or Institutional Pressure? Dirk Morschett, Matthias Schu Dirk Morschett, Matthias Schu 107–118
- 119–130 Broadening the Perspective on E-Commerce: A Comparative Analysis of Mobile Shopping and Traditional Online Shopping Hanna Schramm-Klein, Gerhard Wagner Hanna Schramm-Klein, Gerhard Wagner 119–130
- 131–140 The Importance of Assortment, Pricing, and Retail Site Location for Competition in Food Retailing - Results from Marketing Research Waldemar Toporowski, Rainer Lademann Waldemar Toporowski, Rainer Lademann 131–140
- 141–150 Do International Retailers benefit from being Global in Emerging Countries? A Multilevel Study in China Bernhard Swoboda, Karin Pennemann Bernhard Swoboda, Karin Pennemann 141–150
- 151–162 Timing Decisions in New Product Development for International Markets: A Review and Directions for Empirical Research Jan Hendrik Fisch, Jan-Michael Ross Jan Hendrik Fisch, Jan-Michael Ross 151–162

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