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Marketing ZFP / Editorial
Marketing ZFP / Editorial
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2–2
Editorial
Daniel Baier, Joerg Koenigstorfer
Daniel Baier, Joerg Koenigstorfer
2–2
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3–13
Measuring Product Commoditization: Scale Development
Udo Wagner, Fernanda Sepúlveda Simon, Margit Enke
Udo Wagner, Fernanda Sepúlveda Simon, Margit Enke
3–13
Details
14–31
Effects of Live Streaming Commerce on Returns and Measures for Return Avoidance from a Customer’s Perspective
Alexandra Rese, Yongting Pan
Alexandra Rese, Yongting Pan
14–31
Details
32–70
Let’s Dance a Little Bit: Preliminary Considerations about Effects of Dance in Advertising Videos
Nadine Brauckmann, Heribert Gierl
Nadine Brauckmann, Heribert Gierl
32–70
Details
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Marketing ZFP , page 2 - 2
Editorial
Autoren
Daniel Baier
Joerg Koenigstorfer
DOI
doi.org/10.15358/0344-1369-2023-4-2
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2023-4-2
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