Marketing ZFP

doi:10.15358/0344-1369-2023-3

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 45 (2023) Heft 3

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doi.org/10.15358/0344-1369-2023-3
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–1 Titelei/Inhaltsverzeichnis Autor(en) Autor(en) 1–1
2–3 Editorial Daniel Baier, Joerg Koenigstorfer Daniel Baier, Joerg Koenigstorfer 2–3
4–37 Effect of the Information about the Use and Non-Use of Photoshopping of Female Ad Models on Brand Attitudes of Young Female Consumers Christina Pappenheim, Heribert Gierl Christina Pappenheim, Heribert Gierl 4–37
38–52 Design of Cues on Supply Chain Encryption through Blockchain Technology and AnimalWelfare Compliance on Meat Product Packaging Andrea Gröppel-Klein, Kenya-Maria Kirsch Andrea Gröppel-Klein, Kenya-Maria Kirsch 38–52
53–74 Balancing Consumer Self-Benefits and Altruism in Online Shopping: Examining Consumer Preferences for Customized and Personalized Cause-Related Marketing Campaigns Versus Price Discounts Timo Schreiner Timo Schreiner 53–74
75–90 Effects of the Variation of Rhetorical Ambiguity on Advertising Persuasion: Mediating Role of the Mental Imagery and Moderating Role of the Tolerance to Ambiguity Mohamed-Nabil Mzoughi, Safa Chaieb, Karim Garrouch Mohamed-Nabil Mzoughi, Safa Chaieb, Karim Garrouch 75–90

Marketing ZFP

Abstract

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