Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 2–3 Editorial 2–3
2 Treffer gefunden
- „... may include additional information, whichmay even appear as a warning, in advertisements that ...” „... not de-creased if a „warning” about the use of photoshopping isissued in the advertisement. In ...” „... warning symbol was shown;however, he gave no details about what this symbollooked like.Because the studies ...”
- „... . (2021). Warning of persuading attemptsand ambiguity within advertising contexts in Mexico. The Aná-huac ...”