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Marketing ZFP / Editorial
Marketing ZFP / Editorial
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2–3
Editorial
Daniel Baier, Joerg Koenigstorfer
Daniel Baier, Joerg Koenigstorfer
2–3
Details
4–37
Effect of the Information about the Use and Non-Use of Photoshopping of Female Ad Models on Brand Attitudes of Young Female Consumers
Christina Pappenheim, Heribert Gierl
Christina Pappenheim, Heribert Gierl
4–37
Details
38–52
Design of Cues on Supply Chain Encryption through Blockchain Technology and AnimalWelfare Compliance on Meat Product Packaging
Andrea Gröppel-Klein, Kenya-Maria Kirsch
Andrea Gröppel-Klein, Kenya-Maria Kirsch
38–52
Details
53–74
Balancing Consumer Self-Benefits and Altruism in Online Shopping: Examining Consumer Preferences for Customized and Personalized Cause-Related Marketing Campaigns Versus Price Discounts
Timo Schreiner
Timo Schreiner
53–74
Details
75–90
Effects of the Variation of Rhetorical Ambiguity on Advertising Persuasion: Mediating Role of the Mental Imagery and Moderating Role of the Tolerance to Ambiguity
Mohamed-Nabil Mzoughi, Safa Chaieb, Karim Garrouch
Mohamed-Nabil Mzoughi, Safa Chaieb, Karim Garrouch
75–90
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Marketing ZFP , page 2 - 3
Editorial
Autoren
Daniel Baier
Joerg Koenigstorfer
DOI
doi.org/10.15358/0344-1369-2023-3-2
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2023-3-2
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