Marketing ZFP

doi:10.15358/0344-1369-2022-4

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 44 (2022) Issue 4

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doi.org/10.15358/0344-1369-2022-4
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–1 Titelei/Inhaltsverzeichnis 1–1
2–2 Editorial 2–2
3–12 Research Articles 3–12
- Customer Cognitive Appraisals of Differential and Dynamic Pricing Silke Bambauer-Sachse, Ashley Young Silke Bambauer-Sachse, Ashley Young
13–54 Research Notes 13–54
- 13–21 Prize Decoys at Work 2.0: Does Frame Equivalence Replicate Asymmetric Dominance Effects in Risky Choices on Lotteries? Holger Müller, Toni Richter, Horst Gischer Holger Müller, Toni Richter, Horst Gischer 13–21
- 22–54 Emotions Make Your Narratives Fly: The Effect of Strength of Emotions on the Effectiveness of Narrative Advertising Marie Spies, Heribert Gierl Marie Spies, Heribert Gierl 22–54

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