Jump to content
Marketing ZFP / Titelei/Inhaltsverzeichnis
Marketing ZFP / Titelei/Inhaltsverzeichnis
Contents
Chapter
Expand
|
Collapse
Authors
Page
1–1
Titelei/Inhaltsverzeichnis
1–1
Details
2–2
Editorial
Heribert Gierl
Heribert Gierl
2–2
Details
3–78
Research Articles
3–78
3–23
Creating Superior Value in the Eyes of the Customer: An Analysis of the Two Generic Value Drivers and Value Paths
Andreas Fürst, Matthias Staritz
Andreas Fürst, Matthias Staritz
3–23
Details
24–43
Multi-Channel Management and Design: An Analysis of their Impact on Multi-Channel Conflict and Success
Andreas Fürst, Michael Scholl
Andreas Fürst, Michael Scholl
24–43
Details
44–59
The Impact of Bodily Behaviors of Sales Representatives on Charisma Evaluations by Consumers: A Time-Series Perspective
Udo Wagner, Sandra Pauser
Udo Wagner, Sandra Pauser
44–59
Details
60–78
Financial Risk Proneness Explains the "Sex Sells” Hypothesis in Relation to Luxury Brands
Heribert Gierl, Boris Bartikowski, Fernando Fastoso
Heribert Gierl, Boris Bartikowski, Fernando Fastoso
60–78
Details
Durchsuchen Sie das Werk
Geben Sie ein Keyword in die Suchleiste ein
CC-BY
Access
Marketing ZFP , page 1 - 1
Titelei/Inhaltsverzeichnis
DOI
doi.org/10.15358/0344-1369-2022-3-1
ISSN: 0344-1369
ISSN online: 0344-1369
Share
Download PDF
Download citation
RIS
BibTeX
Copy DOI link
doi.org/10.15358/0344-1369-2022-3-1
Share by email
Video schließen
Share by email C.H.BECK eLibrary
Recipient*
Sender*
Message*
Your name
Send message
This site is protected by reCAPTCHA and the Google
Privacy Policy
and
Terms of Service
apply.