Marketing ZFP

doi:10.15358/0344-1369-2021-3

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 43 (2021) Issue 3

Partial access

doi.org/10.15358/0344-1369-2021-3
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–1 Titelei/Inhaltsverzeichnis 1–1
2–2 Editorial Yasemin Boztuğ, Dirk Temme Yasemin Boztuğ, Dirk Temme 2–2
3–66 Research Articles 3–66
- 3–34 Symmetry and Likeability: Prior Research and Transfer to the Field of Advertising Heribert Gierl Heribert Gierl 3–34
- 35–48 What Consumer Responses Make a Brand Experience Create Brand Attachment? Dirk Fischer, Sandra Praxmarer-Carus Dirk Fischer, Sandra Praxmarer-Carus 35–48
- 49–66 Hierarchical Bayes Conjoint Choice Models - Model Framework, Bayesian Inference, Model Selection, and Interpretation of Estimation Results Nils Goeken, Peter Kurz, Winfried Steiner Nils Goeken, Peter Kurz, Winfried Steiner 49–66

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