- Kapitel Ausklappen | EinklappenSeiten
- 3–4 Editorial 3–4
- 9–110 Research Articles 9–110
6 Treffer gefunden
- „... ., Nenkov, G. Y., & Barclay, D. W. (2012). Perceived Marketing-Sales Relationship Effectiveness: A Matter of ...” „... well is not obvious. Indeed, the relationship between marketing and sales is often characterized by ...” „... our study, which is the relationship aspect between marketing and sales. On the left-hand side of Fig ...”
- „... Research Articles Gerhard Wagner is Assistant Professor at the Chair of Marketing and Retailing ...” „... , E-Mail: wagner@marketing.unisiegen.de. Sascha Steinmann is Professor for Commercial and Retail Management ...” „... Administration, esp. Marketing, Retailing and e-business at the htw saar, Waldhausweg 14, 66123 Saarbrücken ...”
- „... Brand Equity Within the Retail Banking Context? Journal of Relationship Marketing, 10(3), 145–166 ...” „... Effective Online Customer Experiences. Journal of Marketing, 83(2), 98–119. Blut, M., Teller, C., & Floh, A ...” „... ). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1– 22. Keller ...”
- „... to Customer Targeting Under Conditions of Information Shortage. Marketing Intelligence and Planning ...” „... (potential) customers and other market actors is often regarded as the central company-internal source of ...” „... marketing decision making (Ryan and Shinnick 2011; Kunkel 2003; Phillips 1998). As official statistics ...”
- „... experiential marketing game has to be played by new rules. Customers will initially remain cautious, avoiding ...” „... Retailing, 96(2), 169–171. Schmitt, B. (1999). Experiential Marketing: How to Get Customers Sense, Feel ...” „... Research Articles Andrea Gröppel-Klein is Chair of Marketing and Director of the Institute for ...”
- „... : vanessa.haltmayer@ wiwi.uni-augsburg.de. Heribert Gierl is Professor of Marketing at the University of Augsburg ...” „... influence brand attitudes and the propensity to follow recommendations (provided in social-marketing ...” „... usage in marketing In advertising, the use of emojis has recently become more common, especially when ...”