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Marketing ZFP / Editorial
Marketing ZFP / Editorial
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2–2
Editorial
2–2
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3–7
Reflections of a Marketing Researcher
3–7
International Research Collaboration: Why I Love Germany
Wayne D. Hoyer
Wayne D. Hoyer
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8–47
Research Articles
8–47
8–36
When Less Is More: There Must Be a Comprehensible Reason for Using Incompleteness in Advertisements to Improve Brand Attitude
Antonia Heberle, Heribert Gierl
Antonia Heberle, Heribert Gierl
8–36
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37–47
The Relationship between Health- and Fitness-Related Social Media Use and Consumers' Disordered Eating
Vivienne Schünemeyer, Gianfranco Walsh
Vivienne Schünemeyer, Gianfranco Walsh
37–47
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48–62
Forum Article
48–62
Judging a Book by Its Cover: Assessing the Comprehensibility and Perceived Appearance of Sign Language Avatars
Sandra Pauser, Udo Wagner
Sandra Pauser, Udo Wagner
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Marketing ZFP , page 2 - 2
Editorial
DOI
doi.org/10.15358/0344-1369-2020-3-2
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2020-3-2
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