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Marketing ZFP / Titelei/Inhaltsverzeichnis
Marketing ZFP / Titelei/Inhaltsverzeichnis
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Titelei/Inhaltsverzeichnis
1–1
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2–2
Editorial
Bernhard Swoboda
Bernhard Swoboda
2–2
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3–94
Research Articles
3–94
3–25
A User's Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement
Michael Steiner, Martin Meißner
Michael Steiner, Martin Meißner
3–25
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26–40
Control Variables in Marketing Research
Martin Klarmann, Sven Feurer
Martin Klarmann, Sven Feurer
26–40
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41–57
Causal Inference Using Mediation Analysis or Instrumental Variables - Full Mediation in the Absence of Conditional Independence
Thomas Otter, Max J. Pachali, Stefan Mayer, Jan R. Landwehr
Thomas Otter, Max J. Pachali, Stefan Mayer, Jan R. Landwehr
41–57
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58–94
Avoiding Pitfalls in Experimental Research in Marketing
Anja Spilski, Andrea Gröppel-Klein, Heribert Gierl
Anja Spilski, Andrea Gröppel-Klein, Heribert Gierl
58–94
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Marketing ZFP , page 1 - 1
Titelei/Inhaltsverzeichnis
DOI
doi.org/10.15358/0344-1369-2018-2-1
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2018-2-1
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