Marketing ZFP

doi:10.15358/0344-1369-2017-2

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 39 (2017) Issue 2

Partial access

doi.org/10.15358/0344-1369-2017-2
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–1 Titelei/Inhaltsverzeichnis 1–1
2–2 Editorial Bernhard Swoboda Bernhard Swoboda 2–2
3–66 Research Articles 3–66
- 3–26 Who Would Like to be Treated Fairly? Utilizing the Entitativity and the Singularity Concept for Creating Effective Advertisements to Promote Fair-Trade Products Tanja Steinhart, Heribert Gierl Tanja Steinhart, Heribert Gierl 3–26
- 27–37 Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases Nadine Schröder Nadine Schröder 27–37
- 38–48 The Origins of Brand Love: A Typology of Starting Points Daniel Bruns, Tobias Langner, Alexander Fischer Daniel Bruns, Tobias Langner, Alexander Fischer 38–48
- 49–66 The Effects of Message Framing and Ad Credibility on Health Risk Perception Silvia Heideker, Martina Steul-Fischer Silvia Heideker, Martina Steul-Fischer 49–66

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