Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 2–2 Editorial 2–2
- 15–26 Research Articles 15–26
- 27–43 Research Articles 27–43
- 44–62 Research Articles 44–62
4 Treffer gefunden
- „... Sponsor Recall and the Ambiguous Role of Visitors’ Involvement By Nicola E. Stokburger-Sauer and Verena ...” „... recall and visitors’ involvement. A field experiment provides interesting insights into the relationship ...” „... between two different types of visitors’ involvement and the sponsor’s corporate image, reputation and ...”
- „... Ambiguous Role of Visitors’ Involvement” Nicola E. Stokburger-Sauer and Verena Hofmann investigates the ...” „... success of corporate art sponsorships with a special focus on sponsor recall and visitors’ involvement. A ...” „... visitors’ involvement and the sponsor’s corporate image, reputation and trust. While situational (i. e ...”
- „... Ambiguous Role of Visitors’ Involvement Eva K. Hammes and Gianfranco Walsh Service Employees’ Job Demands ...” „... Ambiguous Role of Visitors’ Involvement By Nicola E. Stokburger-Sauer and Verena Hofmann ...”
- „... , 86(1), 52–59. Babin, B. J., & Boles, J. S. (1996). The Effects of Perceived Coworker Involvement and ...”