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Marketing ZFP / Editorial
Marketing ZFP / Editorial
Contents
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Authors
Page
177–177
Titelei/Inhaltsverzeichnis
177–177
Details
178–179
Editorial
Bernhard Swoboda
Bernhard Swoboda
178–179
Details
180–242
Abhandlungen
180–242
180–198
International Standardization and Adaptation of Products - Combining the Fit Approach and the Profit Logic
Thomas Kotulla, Stefan Schmid
Thomas Kotulla, Stefan Schmid
180–198
Details
199–213
Do Multi-Currency Price Tags Bias Price Perceptions?
Stefan Thomas, Heribert Gierl
Stefan Thomas, Heribert Gierl
199–213
Details
214–227
Determinants and Moderators of Consumers' Cross-Border Online Shopping Intentions
Gerhard Wagner, Hanna Schramm-Klein, Matthias Schu
Gerhard Wagner, Hanna Schramm-Klein, Matthias Schu
214–227
Details
228–242
Reducing the Negative Effect of Consumer Ethnocentrism on Patronage Behaviour at Foreign Retailers
Marta Keane, Dirk Morschett
Marta Keane, Dirk Morschett
228–242
Details
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Marketing ZFP , page 178 - 179
Editorial
Autoren
Bernhard Swoboda
DOI
doi.org/10.15358/0344-1369-2016-4-178
ISSN: 0344-1369
ISSN online: 0344-1369
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doi.org/10.15358/0344-1369-2016-4-178
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