Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2015-2

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 37 (2015) Issue 2

No access

doi.org/10.15358/0344-1369-2015-2
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
65–66 Titelei/Inhaltsverzeichnis 65–66
67–68 Editorial 67–68
- Heribert Gierl
69–100 Abhandlungen 69–100
- 69–78 Signaling Teamwork: How Brand Prominence in Brand Alliance Communication Can Influence Customer Perception Daniel S. Kostyra, Daniel Klapper Daniel S. Kostyra, Daniel Klapper 69–78
- 79–89 Do You Like Being Labeled a 60-Plus? How Retirees Develop Group Identification and Evaluate Age-Related Labels Friedemann Wolf, Magdalena Bekk, Philipp Sandner, Isabell M. Welpe Friedemann Wolf, Magdalena Bekk, Philipp Sandner, Isabell M. Welpe 79–89
- 90–100 Die Berücksichtigung von Abhängigkeiten zwischen Alternativen in Finite Mixture Conjoint Choice Modellen: Eine Simulationsstudie Friederike Paetz, Winfried J. Steiner Friederike Paetz, Winfried J. Steiner 90–100
101–110 Research Note 101–110
- Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition Sven Feurer, Monika C. Schuhmacher, Sabine Kuester Sven Feurer, Monika C. Schuhmacher, Sabine Kuester

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