Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 175–178 Editorial 175–178
- 179–258 Abhandlungen 179–258
3 Treffer gefunden
- „... products.This study analyzes the forecasting potentialof word-of-mouth data acquired from prelaunch new ski ...” „... 2011).As research on word-of-mouth in online discussion forums, blogs and other social media (Kozinets ...” „... neither consider the impact of word-of-mouth, nor the effect of marketing activities on product diffusion ...”
- „... . 221–234KeywordsNew product market performance, forecast, online discussion forum, word-of-mouth ...” „... introductionstage of new products. This study analyzes the forecasting potential of word-of-mouth data acquired from ...” „... funktionale Eignung achten.Den ersten Artikel der dritten Gruppe „Online forum discussion-based forecasting of ...”
- „... environment: influence on perceived servicequality, value, and word-of-mouth intentions, in: Journal ...” „... Anmerkung: Wir danken Frau Corinna Schmutz (Master of Science inBusiness and Economics) für ihr ...” „... Erlebniswahrnehmung lässt sich mithilfe der Attributional Theory of Motivation and Emotion von Weiner (1985, 1986 ...”