Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2008-JRM-2

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 30 (2008) Issue JRM 2

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doi.org/10.15358/0344-1369-2008-JRM-2
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–46 Titelei/Inhaltsverzeichnis 1–46
47–102 Research Articles 47–102
- 47–66 Identifying Hidden Structures in Marketing's Structural Models through Universal Structure Modeling Frank Buckler, Thorsten Hennig-Thurau Frank Buckler, Thorsten Hennig-Thurau 47–66
- 67–75 Adaptive Design Techniques for Complex Choice-Based Conjoint Experiments Felix Eggers Felix Eggers 67–75
- 76–87 Price Risks, Bargaining, and Contingent Pricing Harald Wiese Harald Wiese 76–87
- 88–102 Bridging the Gap between ACA and CBC Christine Ebling, Daniel Klapper Christine Ebling, Daniel Klapper 88–102

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