Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2006-JRM-1

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 28 (2006) Issue JRM 1

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doi.org/10.15358/0344-1369-2006-JRM-1
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–2 Titelei/Inhaltsverzeichnis 1–2
3–4 Editorial Lutz Hildebrandt Lutz Hildebrandt 3–4
5–62 Research Articles 5–62
- 5–13 Product Variety and Competitive Pricing in Consumer Goods Markets Daniel Klapper, Toker Doganoglu Daniel Klapper, Toker Doganoglu 5–13
- 14–29 Process Oriented Marketing Hermann Diller, Björn Sven Ivens Hermann Diller, Björn Sven Ivens 14–29
- 30–42 Effects of Consumers' Mood in a Personal Sales Conversation Heribert Gierl, Silke Bambauer Heribert Gierl, Silke Bambauer 30–42
- 43–62 Source Credibility in Marketing Communication Martin Eisend Martin Eisend 43–62

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