Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2005-JRM-2

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 27 (2005) Issue JRM 2

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doi.org/10.15358/0344-1369-2005-JRM-2
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–58 Titelei/Inhaltsverzeichnis 1–58
59–60 Editorial Lutz Hildebrandt Lutz Hildebrandt 59–60
61–114 Research Articles 61–114
- 61–75 Applicability of Price Formation Mechanisms for Services Herbert Woratschek, Stefan Roth, Tine Schmieder Herbert Woratschek, Stefan Roth, Tine Schmieder 61–75
- 76–90 Consumers' Preferences for Online and Offline Sweepstakes and Contests Maik-Henrik Teichmann, Karen Gedenk, Magdalena Knaf Maik-Henrik Teichmann, Karen Gedenk, Magdalena Knaf 76–90
- 91–100 Competitive Market Signaling Oliver P. Heil, Michael D. Bungert Oliver P. Heil, Michael D. Bungert 91–100
- 101–114 Socializing Marketing Richard P. Bagozzi Richard P. Bagozzi 101–114

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