Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2005-JRM-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 27 (2005) Heft JRM 1

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doi.org/10.15358/0344-1369-2005-JRM-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–4 Editorial Lutz Hildebrandt Lutz Hildebrandt 3–4
5–58 Research Articles 5–58
- 5–5 Separating Negative and Positive Effects of Price with Choice-Based Conjoint Analyses Franziska Völckner, Henrik Sattler Franziska Völckner, Henrik Sattler 5–5
- 5–13 Separating Negative and Positive Effects of Price with Choice-Based Conjoint Analyses Franziska Völckner, Henrik Sattler Franziska Völckner, Henrik Sattler 5–13
- 14–25 Status Quo Bias versus Variety Seeking Katrin Burmeister, Christian Schade Katrin Burmeister, Christian Schade 14–25
- 26–40 Empirical Findings and Recent Trends of Direct Mailing Optimization Manfred Krafft, Kay Peters Manfred Krafft, Kay Peters 26–40
- 41–41 When Five is a Crowd in the Market Share Attraction Model Paul Farris, Phillip E. Pfeifer, David Reibstein, Erjen van Nierop Paul Farris, Phillip E. Pfeifer, David Reibstein, Erjen van Nierop 41–41
- 41–58 When Five is a Crowd in the Market Share Attraction Model Paul Farris, Phillip E. Pfeifer, David Reibstein, Erjen van Nierop Paul Farris, Phillip E. Pfeifer, David Reibstein, Erjen van Nierop 41–58

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