Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 79–82 Editorial 79–82
- 83–116 Abhandlungen 83–116
- 117–128 Forum 117–128
- 129–142 Kontaktstudium 129–142
- 143–148 Literatur 143–148
- 149–151 Marketing-Notizen 149–151
4 Treffer gefunden
- „... , UniversitätMannheimProf. Dr. Dr. h.c. Rudolf Gümbel,Seminar für Handelsbetriebslehre,Universität Frankfurt/M.Prof. Dr ...” „... Kaas,Fachbereich Wirtschaftswissenschaften, Universität Frankfurt/M.Univ.-Prof. Dr. Michael Kleinaltenkamp ...” „... . . . . . . . . . . . . . . . . . 100Forum Gewinnspiele im Internet. Von Prof. Dr. Karen Gedenk, Frankfurt am Main,Cand. rer. pol ...”
- „... ForumProf. Dr. Karen Gedenk,Johann Wolfgang Goethe-Universität Frankfurt am Main,Lehrstuhl für ...” „... Betriebswirtschaftslehre, insbesondereMarketing II, Mertonstr. 17,60054 Frankfurt am Main, Tel.:069/7 98-2 80 31, Email ...” „... : gedenk@wiwi.uni-frankfurt.deCand. rer. pol. Stefanie Rudek,Blücherstr. 7, 24105 KielDipl.-Kfm. Maik-Henrik Teichmann, Johann ...”
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- „... Zielgröße für das Management von Geschäftsbeziehungen, Frankfurt/M.Heydt, A. v.d. (1998): Efficient Consumer ...” „... Response, 3. Aufl.,Frankfurt/M.Hoch, S.J./Deighton, J.A. (1989): Managing What ConsumersLearn From ...”