Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 3–4 Editorial 3–4
- 5–30 Abhandlungen 5–30
- 31–44 Forum 31–44
- 59–72 Literatur 59–72
- 73–76 Marketing-Notizen 73–76
2 Treffer gefunden
- „... Betriebswirtschaftslehre fürWirtschaft und Gesellschaft, in: Egger, A. et al. (Hrsg.): Managementinstrumente und –konzepte ...” „... eine Reihe von Anzeichen, dass sich Wissenschaftund Wirtschaft voneinander weg bewegen und ...” „... systemspezifischen Realitätsperspektiveaufzufassen (Bardmann 1994). Wissenschaft und Wirtschaft erzeugen ihre ...”
- „... inBelastungssituationen Hilfestellung leisten. Somit wird zudem deutlich, dass (und wie) die wirtschaftlichen ...” „... . Gesellschafter sind Dr. Hans DieterBeck und Wolfgang Beck, beide Verleger in München.Erscheinungsweise ...” „... ’ Führungsstile.1. Implementierung des Marketing undFührung in der MarktforschungEines der Kernprobleme des ...”