Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 3–4 Editorial 3–4
- 5–28 Abhandlungen 5–28
- 29–36 Kontaktstudium 29–36
- 37–56 Forum 37–56
- 57–68 Literatur 57–68
- 57–58 Buchbesprechung 57–58
- 69–72 Marketing-Notizen 69–72
3 Treffer gefunden
- „... ntegrierte Markt- und Sensorik forschung Von Andreas Scharf Die Aufdeckung von Ursachen für die Bevorzu ...” „... Aufgabe der Produktentwickler besteht Dr. Andreas Scharf isl Hochschulassislenl am Institut für Marke ...” „... · Heft 1 · I. Ouartal 1 995 5 Scharf, Positionierung neuer Nahrungs- und Genußmittel schaften [1] und ...”
- „... der Marketingforschung greift Andreas Scharf mit seinem Beitrag "Positionierung neuer oder ...” „... . Werner Kroe ber-Riel war ein zu scharfer Beobachter der conditio humana, um sich mit den ökonomischen ...”
- „... modifizierter Nahrungs- und Genußmittel durch integrierte Markt- und Sensorikforschung. Von Dr. Andreas Scharf ...”