Marketing ZFP

doi:10.15358/0344-1369-1993-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 15 (1993) Heft 1

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doi.org/10.15358/0344-1369-1993-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–4 Editorial 3–4
5–34 Abhandlungen 5–34
- 5–14 Erinnerungswirkungen der Sportwerbung. Ergebnisse einer empirischen Studie Klaus Deimel Klaus Deimel 5–14
- 15–25 Kontraktgüter im Marketing Christian Schade, Eberhard Schott Christian Schade, Eberhard Schott 15–25
- 26–34 Bekleidung und Mode: Einstellungen und Verhalten im internationalen Vergleich. Ergebnisseeiner "cross-nationai-Studie" in Frankreich, USA und Deutschland Arnold Hermanns, Urban Kilian Wißmeier Arnold Hermanns, Urban Kilian Wißmeier 26–34
35–46 Kontaktstudium 35–46
- Chaos: Das Ende der klassischen Diffusionsmodellierung? Ralf Weiber Ralf Weiber
47–50 Neues aus Nachbargebieten 47–50
- Kreativität aus dem Chaos Christian Mohrdieck Christian Mohrdieck
51–54 Forum 51–54
- Umweltbewußtes Konsumentenverhalten. Ökologieorientiertes Marketing im Spannungsfeld zwischen Individual- und Sozialnutzen Heribert Meffert Heribert Meffert
55–69 Literatur 55–69
- 55–60 Zeitschriftenauswertung 55–60
- 61–69 Arbeitspapier- und Dissertations-Report 61–69
70–72 Marketing-Notizen 70–72
- 70–71 Tagungsberichte 70–71
- 72–72 Europäisch orientierte Studiengänge in der Betriebswirtschaftslehre. Eine Ergänzung zum Beitrag in Heft 4/1992 72–72

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