Marketing ZFP

doi:10.15358/0344-1369-1991-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 13 (1991) Heft 1

Kein Zugriff

doi.org/10.15358/0344-1369-1991-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–4 Editorial 3–4
5–32 Abhandlungen 5–32
- 5–10 Risk- Management im Rahmen des Internationalen Marketing Ralph Berndt Ralph Berndt 5–10
- 11–22 Kognitive Strukturen von Konsumenten und ihre Veränderung durch Marketingkommunikation. Theorie und Meßverfahren Klaus G. Grunert Klaus G. Grunert 11–22
- 23–32 Einsatz- und Entwicklungsmöglichkeiten von Expertensystemen zur Analyse strategischer Marketingprobleme. Ergebnisse einer explorativen Studie Herbert Jucken Herbert Jucken 23–32
33–42 Information aus der Forschung 33–42
- Ein Verfahren zur empirischen Bestimmung von Preisresponsefunktionen lngo Balderjahn lngo Balderjahn
43–51 Neues aus Nachbargebieten 43–51
- Marktschaffung. Das Startproblem bei Netzeffekt-Gütern Harald Wiese Harald Wiese
52–69 Literatur 52–69
- 52–54 Buchbesprechungen 52–54
- 55–58 Zeitschriftenauswertung 55–58
- 59–69 Arbeitspapier- und Dissertations-Report 59–69
70–72 Marketing-Notizen 70–72
- Tagungsbericht

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