Marketing ZFP

doi:10.15358/0344-1369-1990-3

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 12 (1990) Heft 3

Kein Zugriff

doi.org/10.15358/0344-1369-1990-3
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
145–146 Titelei/Inhaltsverzeichnis 145–146
147–148 Editorial 147–148
149–180 Abhandlungen 149–180
- 149–158 Internes Marketing Bernd Stauss, Henning S. Schulze Bernd Stauss, Henning S. Schulze 149–158
- 159–168 Benefit-Segmentierung von Dienstleistungsmärkten Hans Mühlbacher, Günther Botsehen Hans Mühlbacher, Günther Botsehen 159–168
- 169–180 Strategische Prognose von Markt- und Absatzentwicklungen mit Kohortendesigns Frank Wimmer, Konrad Weßner Frank Wimmer, Konrad Weßner 169–180
181–192 Information aus der Forschung 181–192
- Kausalmodelle in der Marketingforschung. EQS als Alternative zu LISREL? Christian Homburg, Stefan Sütterlin Christian Homburg, Stefan Sütterlin
193–204 Kontaktstudium 193–204
- Probleme der Implementierung und des Vertriebs von CIM-Systemen Karl-Heinz Hellmann, Michael Kleinaltenkamp Karl-Heinz Hellmann, Michael Kleinaltenkamp
205–214 Literatur 205–214
- 205–205 Buchbesprechung 205–205
- 206–208 Zeitschriftenauswertung 206–208
- 209–214 Arbeitspapier- und Dissertations-Report 209–214
215–216 Marketing-Notizen 215–216
- Tagungsbericht

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