Marketing ZFP

doi:10.15358/0344-1369-1990-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 12 (1990) Heft 1

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doi.org/10.15358/0344-1369-1990-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–4 Editorial 3–4
5–40 Abhandlungen 5–40
- 5–10 Oparationalisierung des Imagetransfers. Begrenzung des Transferrisikos durch Ähnlichkeitsmessungen Heribert Meffert, Gerrit Heinemann Heribert Meffert, Gerrit Heinemann 5–10
- 11–18 Kaufverhalten der polnischen Konsumenten in der ökonomischen Krise der achtziger Jahre Róża Milic-Czerniak Róża Milic-Czerniak 11–18
- 19–30 Herausforderungen an das Umweltbundesamt aus der Sicht der Konsumgüterindustrie Hans Raffée, Friedrich Förster, Walter Krupp Hans Raffée, Friedrich Förster, Walter Krupp 19–30
- 31–40 Strategisches Pharma-Marketing. Chance in turbulenter Umwelt Hans-Peter Walther, Peter Wahle Hans-Peter Walther, Peter Wahle 31–40
41–58 Literatur 41–58
- 41–44 Buchbesprechungen 41–44
- 45–49 Zeitschriftenauswertung 45–49
- 50–58 Arbeitspapier- und Dissertations-Report 50–58
59–67 Forum 59–67
- 59–64 Die „Dynamik der Betriebsformen des Handels“. Bestandsaufnahme und Modellerweiterung Friedrich W. Köhler Friedrich W. Köhler 59–64
- 65–67 Synergetische Effekte. Diffus, aber zumeist nützlich Erwin Dichtl Erwin Dichtl 65–67
68–72 Marketing-Notizen 68–72
- 68–71 Tagungsberichte 68–71
- 72–72 Wettbewerb 72–72

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