Marketing ZFP

doi:10.15358/0344-1369-1989-3

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 11 (1989) Heft 3

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doi.org/10.15358/0344-1369-1989-3
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
141–142 Titelei/Inhaltsverzeichnis 141–142
143–144 Editorial 143–144
145–178 Abhandlungen 145–178
- 145–152 Expertensysteme im Marketing Franz-Rudolf Esch, Tania Muffler Franz-Rudolf Esch, Tania Muffler 145–152
- 153–161 Grundlagen des lnvolvement und Anwendung im Marketing Klaus Deimel Klaus Deimel 153–161
- 162–172 Dienstleistungen als strategisches Element eines Technologie-Marketing Stefan Jugel, Konrad Zerr Stefan Jugel, Konrad Zerr 162–172
- 173–178 Integrierte Markteintrittsplanung Klaus-Ulrich Remmerbach Klaus-Ulrich Remmerbach 173–178
179–186 Neues aus Nachbargebieten 179–186
- Marktstagnation - eine Herausforderung nicht nur für das Marketing. Plädoyer für eine einzel- und gesamtwirtschaftliche Analyse und Problemtherapie Herbert Schaaff Herbert Schaaff
187–193 Informationen aus der Forschung 187–193
- Fragebogenrücklauf und Gewinnanreiz. Ergebnisse einer Ostbayern-Befragung in Düsseldorf Helmut Schmalen Helmut Schmalen
194–207 Literatur 194–207
- 194–195 Buchbesprechung 194–195
- 196–198 Zeitschriftenauswertung 196–198
- 199–207 Arbeitspapier- und Dissertations-Report 199–207
208–208 Marketing-Notizen 208–208
- Tagungsberichte

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