Marketing ZFP

doi:10.15358/0344-1369-1989-1

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 11 (1989) Issue 1

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doi.org/10.15358/0344-1369-1989-1
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–2 Titelei/Inhaltsverzeichnis 1–2
3–4 Editorial 3–4
5–40 Abhandlungen 5–40
- 5–10 Individualisierung des Konsums und Polarisierung von Märkten als Herausforderung für das Konsumgüter-Marketing. Joachim Blickhäuser, Thomas Gries Joachim Blickhäuser, Thomas Gries 5–10
- 11–18 Differenzierte Marktbearbeitung und Markterfolg im Reiseveranstaltermarkt der Bundesrepublik Deutschland Günther Haedrich, Frank Gussek, Torsten Tomczak Günther Haedrich, Frank Gussek, Torsten Tomczak 11–18
- 19–26 Plazierungspolitik nach dem Verbundkonzept im stationären Einzelhandel. Eine Wirkungsanalyse Bernd Heidel, Lothar Müller-Hagedorn Bernd Heidel, Lothar Müller-Hagedorn 19–26
- 27–40 Zapping. Zur Umgehung von TV-Werbewahrnehmung Klaus Brockhoff, Nikolai Dobberstein Klaus Brockhoff, Nikolai Dobberstein 27–40
41–58 Neues aus Nachbargebieten 41–58
- 41–50 Frauenzeitschriften. Inhalte, Image, Präferenz und Nutzung Jörg Doll, Wolfgang Mendler, Bernhard Orth Jörg Doll, Wolfgang Mendler, Bernhard Orth 41–50
- 51–58 Abstimmung von Vertriebs- und Produktionsprogrammin einem Unternehmen der Fahrzeugindustrie. Fallstudie Hans-Otto Günther, Christoph Schneeweiß, Bernhard Webersinn Hans-Otto Günther, Christoph Schneeweiß, Bernhard Webersinn 51–58
59–65 Infonnationen aus der Forschung 59–65
- Erfahrungen bei der empirischen Marktmodellierung Udo Wagner, Alfred Taudes Udo Wagner, Alfred Taudes
66–69 Literatur 66–69
- Zeitschriftenauswertung
70–71 Forum 70–71
- Symptome einer Fehlentwicklung Erwin Dichtl Erwin Dichtl
72–72 Marketing-Notizen 72–72
- Tagungsbericht

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